Alrighty, then.
I am a chocolate fiend. My little car, Goldie, is a Prius Hybrid. I've been known to utter Pardon me, but do you have any Grey Poupon ?, I recently did a post on one of my favorite movies, A Space Odyssey 2001, and I love love love Wynton Marsalis jazz.
I used to think that my choices in candy, cars, condiments, movies, and music were unique and part of my Julia individuality. But a recent study indicates that these types of choices may be a part of my genetic makeup:
"We examine a wide range of consumer judgment and decision-making phenomenon and discover that many - though not all of them - are in fact heritable or influenced by genetic factors," write authors Itamar Simonson (Stanford University) and Aner Sela (University of Florida, Gainesville).......They also found that likings for specific products seemed to be genetically related: chocolate, mustard, hybrid cars, science fiction movies, and jazz.
You can read more about this very interesting consumer marketing study here.
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