Friday, May 23, 2008

Whose Idea Was This???

 This strange story from

HealthPartners unveils offbeat ad mascot
By Dan Haugen
Monday, May 19, 2008

Meet Petey P. Cup. The 6-foot-11, walking urine vial is being unveiled today as the mascot of HealthPartners' new website and advertising campaign. The campaign appears aimed at a younger demographic that understands irony, YouTube and social networking. 

Petey P. Cup even has a Facebook profile, which says he enjoys watching "Grey's Anatomy," listening to Coldplay and assisting with urinalysis, drug testing and pregnancy tests. Just six friends so far, though. HealthPartners hopes he'll have more soon. The Bloomington health care nonprofit wants the campaign to persuade 40 percent of its clinic patients to sign up for a new website service that will allow them to schedule appointments, access medical records and consult with doctors from their computer.


Words escape me. 

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